Edouard Heuer founded his workshop in 1860. His aim was to take time measurement more precise. The Tag Heuer company has always been known for as the "avant-garde of watchmaking", in terms of technology, the choice of materials or design. Heuer’s watches have been patented for a chronograph mechanism first in 1882 onto the 1998 launch of the Tag Heuer Kirium Ti5 in grade 5 titanium and carbon fiber; from the first chronograph measuring 100ths of a second (1916) to the first analog display quartz chronograph (1983), not forgetting the first automatic chronograph with a microrotor (1969).

Heuer\'s continusing presence within the watchmaking world secured his place in history. This mastery is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 142 years, the company has confirmed its initial vocation: producing watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan "Swiss Avant-Garde since 1860".